Opening Ceremonies
Opening ceremonies are symbolic events that mark the beginning of a new chapter. Regardless of industry, they signify the future of the business, thus they are of immense importance. From the launch mechanism to the event emcee, they are representatives of the brand. Hence exceptional care must be taken to ensure that the brand image is upheld. This is especially because such events are launched in the presence of key business stakeholders. Therefore meticulous efforts are required to ensure that even the slightest details are done appropriately.
Is the event emcee important?
This is a tough question, and it really depends on the priorities of the business. I will break down the advantage and disadvantages for you.
Many clients perceive launch event hosts as merely voices of an event. In such instances, they believe there is little difference in the emcee choice, as long as the emcee speaks well.
It is true that emcees are expected to speak well, but they carry much bigger responsibilities especially in an opening ceremony event.
Firstly, they must be able to command a stage presence. Audiences can often be disorganised during a launch event. With multiple things ongoing in the background, an accomplished emcee knows how to draw everyone’s attention at critical moments. An emcee who fails to do that risks an anti-climax opening ceremony for the client. Most clients wouldn’t risk that, especially in front of their key business stakeholders.
Secondly, the emcee personifies your brand, at least for the duration of your launch event. He represents the brand through his words and demeanour. Thus it is important to appoint an emcee who befits your corporate brand and values.
Lastly, a proficient event host serves as an “insurance coverage” for you. While its often a taboo to talk about “things going wrong”, such incidents do unfortunately happen. Launch mechanisms could fail, while VIPs do go missing at critical moments. These are some incidents that could possibly occur during an opening ceremony. An accomplished emcee ensures a seamless transition should such mishaps occur.
